Are You a Generalist or a Specialist???

How you manage your career depends on whether you are a generalist or specialist.

Generalists are typically more valued in smaller organizations. Small organizations typically cannot afford to hire a lot of specialists. I have a client who is a marketing generalist. She likes to write press releases, e-mail marketing, social media, direct mail, creation of collateral… You will be more valued in smaller organizations who need their employees to wear a lot of hats.

Specialists need to stay on top of their areas of expertise and be willing to move when their expertise becomes a commodity or obsolete. This requires vigilance and the willingness to move with industry trends. You must be aware of disruptive trends in your industry.

Source: Entrepreneur.com